Choose Wisely was an organization of people at session 2 at the ACRE Residency in Steuben, WI on Friday, August 12th, 2011.

Participants were asked to gather on a basketball court and were given two water-balloons. They were then asked to stay within the boundaries of the cement court and to "choose wisely" in their use of the balloons - as they only had two chances to hit whomever they pleased.

Throughout the duration of the game audio from episode # 166 "The Strike" of Seinfeld (Festivus episode) was played.

This was presented as a proxy project by Chiara No and Nicholas Steindorf on behalf of Industry of the Ordinary.